HBF
Implementation · $1,000 tier
Tracker · implementation

The strategy,
step by step.

Every step of the $1,000 scenario rollout, first to last. The orange ticks fill to where we are now; the lit marks under each phase, the steps already done.

Jun 2026→Sep 2026 Waiting for approval
Foundation90-day engineScale
The rollout

Foundation to scale,
in eight phases.

Sequential and gated by readiness — each rung is climbed only when delivery can keep up. Cost enters in waves, not all at once.

00

Foundation · unblock

Week 0 · 3–5 days $0 cash founder
  • Gather operating credentials — WSIB clearance, liability insurance, COI, 2–3 references
  • Lock the one-line offer + the proof points the founder closes on
  • Confirm with ops how the close rate is really measured — no assumed proxy
  • Define the target: GTA facility decision-makers (property + office management)
  • Formal green-light of the $1,000 tier — unblocks everything below
01

Identity & material

Weeks 0–4 · parallel ~$0 cash · craft design + Claude
  • Lock the visual standard — palette, type, logo usage
  • High-end website live — the destination every channel points to
  • Premium leave-behind booklet + cold-email template + branded signature
  • LinkedIn profile to standard — photo, headline, history (the trust layer)
  • Instagram + Google Business + local SEO + GEO content for AI search
  • Brand every account once to one standard — avatars, banners, bios
02

Technical infrastructure

Week 0–1 · 2–3 days 1st wave ~$400/mo operator + Claude
  • 3 domains (Cloudflare) + 5 inboxes (Workspace), separate from the main email
  • SPF / DKIM / DMARC on every domain — deliverability foundation
  • Base stack live — Smartlead Pro, Apollo Pro, email verifier
  • Automation wired — Clay → Make → sequencer, Looker Studio reporting
  • VA onboarded — access, SOP, where the CRM lives
03

List & copy

Week 1 · 3–5 days included in 1st wave VA + operator · founder approves
  • Build the first GTA facility list in Apollo + Clay — seeded from the prospect sheet
  • Enrich emails + direct phones, then verify and clean for deliverability
  • Tier the accounts — A = portfolios (ABM, founder-led) · long tail = volume
  • Write the email + LinkedIn sequences (Claude writes · founder approves)
  • Set the ask per channel — a place on the list first, never a hard sell
04

Warmup

Weeks 1–3 · parallel included automated
  • Inboxes warm automatically — volume ramps gradually, no real outreach yet
  • Monitor deliverability — inbox placement, spam rate, domain health
  • Hold the launch until warmup clears the safe threshold
05

First touches

Weeks 3–6 2nd wave +$320 → ~$995/mo engine · operator · founder
  • Turn on the email sequences to the long tail (Smartlead)
  • Turn on automated LinkedIn (Sales Nav + HeyReach) · Lusha for warm calls
  • First replies land — operator qualifies, founder calls back same day
  • Run the ABM track by hand on the large administrators — founder-led
  • VA files vendor-list forms + keeps the CRM current
06

Conversations & closing

Weeks 7–12 ~$995/mo steady founder closes · Looker
  • Reply rate stabilizes — vendor-list entries accumulate
  • Weekly numbers auto-tracked in Looker Studio — touched · replies · entries
  • Work the inbound — BuildingConnected bids · Google Business · referrals
  • Join the ACMO directory (free) · BOMA only after the first contract pays
  • Founder closes — confirm the real close rate against the proxy
07

Result & decision

Week 12 · Day 90 — founder + operator
  • Full report — accounts touched · replies · list entries · contracts · close rate
  • Real close rate now known — retire the professional-services proxy
  • Check delivery held — did HBF mobilize crews for what was sold?
  • Decide: hold and compound Route A, or climb to the $5k rung — on data, not a bet

Concept draft · states controlled manually. Edit each step's data-status — done, current or todo — and the rail and fill rearrange on their own. Sub-steps: set lit: true to light a tick orange.